Entrepreneurs promoting the whole lot from STI screening kits to skincare merchandise to software program instruments pitched their concepts on the third annual Demo Evening for Ready Set Raise, a startup accelerator run by Female Founders Alliance.
Seattle-based FFA simply wrapped up a digital model of its eight-week Prepared Set Elevate program, which requires every firm to have a feminine or non-binary CEO.
This 12 months’s cohort was chosen from a batch of greater than 400 functions. The eight chosen firms have raised a collective $6.3 million. Over the previous eight weeks the CEOs spent a mixed 200 hours of 1-on-1 mentoring and met with greater than 100 buyers.
“Our goal with Ready Set Raise is to find those companies that already have great traction, and just teach them how to speak in the language of VC so that VCs will understand them and invest,” FFA founder and CEO Leslie Feinzaig stated in her opening feedback on the Demo Evening on Wednesday.
Enterprise funding for feminine founders hit its lowest quarterly whole in three years, PitchBook reported in October. A recent study by FFA discovered that the pandemic has made issues worse for ladies and non-binary people with entrepreneurial aspirations.
FFA initially began as a personal Fb group of girls who wished to assist assist feminine founders and entrepreneurs. It now has greater than 20,000 members since launching in 2017 and graduated three Prepared Set Elevate cohorts.
The group doesn’t take fairness from firms taking part within the accelerator program. Nevertheless, it asks startups to grant professional rata rights: the chance to take a position as much as $200,000 in a future spherical, at a 20% low cost from the lead investor’s phrases within the spherical.
FFA is a social purpose corporation, a kind of revenue company the state of Washington created in 2012, and is funded primarily by company companions. FFA has additionally inked partnerships with teams comparable to Microsoft for Startups and Bellevue, Wash.-based enterprise capital agency Trilogy Fairness Companions. It hosted its third annual Champion Awards event in August.
Right here’s a fast rundown of every firm within the third Prepared Set Elevate cohort, listed within the order they pitched.
Firm: Mary Louise Cosmetics
Location: Los Angeles, Calif.
CEO: Akilah Releford
The pitch: “Our product line represents the opposite of traditional beauty. We appeal to all ages, but we resonate deeply with the Gen-Z men and women. This demographic craves clean products that don’t include preservatives, sulfates, or parabens, and they expect affordable pricing for products that yield results. Mary Louise Cosmetics is reinventing skincare rituals for the next generation. Our multi-use formulations with ethically-sourced materials create accessible, dynamic products that customers buy time and time again.”
Location: Denver, Colo.
CEO: Justine Barone
The pitch: “Gearo is a SaaS-enabled outdoor gear marketplace. We give consumers access to accurate, transparent, and bookable inventory that is available across our network of over 200 retailers and 75 cities. On the marketplace, you can rent and buy gear, as well as book experiences. Searching for a bike rental at a particular location has never been easier. You just view all your options and click one and reserve online. It’s super simple.”
Firm: tbd health
Location: New York, NY
CEO: Stephanie Estey
The pitch: “tbd health enables women to take control of their sexual health and wellness. We’re starting with at-home STI screening for women. It’s really important that women get screened. Unfortunately, existing solutions are challenging. It’s inconvenient to book a doctor’s appointment. It’s also embarrassing and uncomfortable, especially when it comes to sexual health. And there’s also limited access to information. About 52% of women surveyed said that they would actually make different life choices if they would have known that STIs were linked to infertility. And this is exactly what tbd solves.”
Firm: Fix Fake
Location: Bozeman, Mont.
CEO: Kathryn Harrison
The pitch: “Fix Fake delivers risk-scoring software to automate authentication and find fakes for e-commerce marketplaces. Fix Fake solves this problem by halving the authentication costs. We reduce the number of problematic inventory that gets into the system. We accelerate and reduce the cost to authenticate. And we reduce fraudulent claims and counterfeit returns.”
Firm: Health In Her HUE
Location: New York, NY
CEO: Ashlee Wisdom
The pitch: “Health In Her HUE is a telehealth and wellness platform for women of color looking for culturally sensitive and personalized care. There are way too many headlines that talk about black women’s poor health outcomes, and too few solutions that address their unique needs. The lack of targeted solutions for these women and other women of color is not only driving up healthcare costs, but it’s costing these women their lives.”
Location: San Jose, Calif.
CEO: Paroma Indilo
The pitch: “datacy is a consumer-to-business insights data marketplace. Businesses need consumer data to create new products, to understand customers, and to carry out market and trend analysis. They spend $308 billion every year buying this data. Despite this real need, the data-buying process today remains manual, fragmented, and unethical, resulting in data that is old, non-compliant and full of holes.”
Location: Seattle, Wash.
CEO: Laura Wittig
The pitch: “Brightly is the new destination for the consciously-curious consumer. We make eco-friendly shopping and living easy for thousands of millennial and Gen Z women everyday. We’re building a commerce company that is designed to change consumer behavior for good. We’re the most trusted essential destination for this generation of consciously-curious consumers.”